Challenge
Memecoin and NFT-adjacent brands live or die by recognizability. The work needed to support fast campaign output while giving the project a stronger, more polished visual presence.
Direction
I focused on character-led 3D, punchy motion, and a cleaner campaign system. The direction kept the brand playful while giving it more depth, production value, and consistency across assets.
Work Delivered
3D animation, campaign assets, motion loops, UI direction, and social-ready creative. Assets were built to be reusable across launches, posts, and promotional moments.
Outcome
The work gave Ponke a more premium campaign language while preserving the project culture. It helped the brand show up with stronger motion, cleaner visuals, and more consistent creative across channels.